I created 3 example pictures.
http://imgur.com/a/Rqi85
- lower part light, upper part dark
- some chars (moset self spawned NPC)
- new large Logo
- Civilization and Wilderness
To be change from my point of view:
- Find the darkest time
- Multiple different characters in civilization (human, elf, halfling, dwarf, orc, lizard)
- multiple different monster in wilderness (spider, troll, warge)
- Make another char without test in name
- Make sure chat box contains no GM stuff but any talk
Regarding GoT
From my point of view a good idea if it was not for Facebook.
FB advertisement has to be paid and is organized in a way each click costs the advertiser a certain amount. The costs will be negotiated online and depend on the amount of other parties using the same basement. It can reach from a few Cent to multiple € for each click.
I'd expect jumping on the GoT hype as a basis we are in a very huge and wealth company and my few € would melt away faster than snow in the Death-Valley.