(In Before Alexander)
I know this will sound slightly weird, but why not have Illarion Merchandise?
There are a multitude of sites which allow you to create a 'store' for merchandise. This way
1. The Society can earn some profits
2. We can get our mugs, t-shirts and whatever with illarion themed stuff
3. Its free advertising
4. We can have community suggested items as well.
A mug with "Illarion" on one side and "Got RP?" on the other (Suggested by PO Olive)
That sort of thing.