Any chance to change the text?
Illarion: Graphical MUD
A free online roleplaying game set in a fantasy world with swords and sorcery. dynamic quests, roleplaying, and plenty of features, in open beta.
Illarion - A free online roleplaying game
Illarion is a free graphical MMORPG that focuses on true roleplaying. It features swords and sorcery, elves and dwarves, crafting and exploring, dynamic quests and plenty other features. Illarion is free to play with a standalone client.
Illarion - Can you resist the magic of this world?
Why? Illarion is not open beta. It is open alpha
and it will stay like this forever. Open beta sounds like "crap, an unfinished game where I can only buzz around as a bee and next month, they'll close it down". Also, I'd use the term MMORPG (even though Illarion is not), due to its current "buzz-ness" as search term. I added some other words people search for and accented the RP part.
Top lists are usually no effective way to attract new players, but it is a way and every penny counts. More effective, yet much more work: Write reviews on popular MMORPG sites like http://www.onrpg.com/MMO/Illarion